CREATE CLARITY
Make difficult technology understandable, actionable, and connected to outcomes.
ConnectABOUT
The person behind the impulse
I'm Sonny, a technology leader, cloud architect, security practitioner, and lifelong builder focused on turning complexity into forward motion.
For more than two decades, my work has moved across infrastructure, enterprise technology, cloud platforms, mission-focused security, customer outcomes, and the emerging possibilities of AI.
Elite Impulse is where those disciplines come together: a place to share practical lessons, useful architectures, and leadership ideas that help people and technology move forward together.
Sonny Jay Zambrana
FOUNDER / ELITE IMPULSE
THE GUIDING BELIEF
The best technology leaders don't just deliver systems. They create clarity build trust and multiply the impact of everyone around them.
HOW I WORK
Principles that turn expertise into momentum
BUILD TRUST
Design secure systems and strong teams through consistency, context, and ownership.
MULTIPLY IMPACT
Help technical people expand their judgment, influence, and ability to lead others.
SELECTED EXPERIENCE
The work behind the perspective.
My career has taken me from infrastructure engineering to enterprise cloud architecture, customer advisory, and leading consulting teams. These are the roles, responsibilities, and technical contributions that shape how I work today.
2025 — Present
Coalfire
Senior Manager · Cloud Consulting
People leadership & regulated cloud
I lead consultants, architects, and engineers delivering secure cloud solutions for SaaS, AI, and enterprise organizations in regulated industries. My responsibility spans the customer engagement: discovery and presales, architecture and implementation, compliance readiness, and operational transition.
- Lead the team
- Mentor senior consultants, architects, and engineers as they take ownership of complex customer engagements. Establish architecture and delivery practices that support quality, consistency, and accountability.
- Connect sales to delivery
- Keep customer priorities, architectural context, and delivery expectations aligned as an engagement moves from initial discovery into implementation and operations.
- Guide the decisions
- Advise executives, product leaders, security teams, and engineers on cloud architecture, authorization objectives, technical risk, and business tradeoffs. Translate FedRAMP Moderate and High, DoD IL4/IL5, SOC 2, and governance requirements into executable cloud strategies.
2024
Enterprise Vision Technologies
Cloud Practice Architect · Presales
Discovery, solution design & delivery planning
I worked with customers, sales teams, and delivery teams to shape cloud modernization, migration, and managed-services opportunities.
- Understand the requirement
- Led technical discovery to establish customer needs and translate them into multi-cloud and hybrid-cloud solution designs.
- Make the plan deliverable
- Developed proposals, architecture diagrams, and implementation roadmaps, aligning the proposed solution with technical feasibility and delivery capabilities.
2021 — 2024
Accenture
Systems Architect · Delivery
Security platforms & infrastructure automation
I architected a globally deployable managed detection and response platform using AWS and Terraform-based automation, bringing platform design together with the operational work required to run it.
- Build repeatable deployments
- Established automated multi-cloud deployment and compliance capabilities across AWS, Microsoft Azure, and Google Cloud.
- Prepare the platform for operations
- Guided North American SRE teams and cross-functional stakeholders through platform integration, feature implementation, and operational readiness. Developed security monitoring, ServiceNow integration, and cyber-resilience capabilities.
2019 — 2021
Amazon Web Services
Senior Solutions Architect · Sales & Account Management
Technical presales & customer architecture
I partnered with sales and account teams to turn enterprise business requirements into secure, scalable AWS architectures.
- Explain and demonstrate the solution
- Led technical discovery, solution development, presentations, and demonstrations for customer decision-makers and engineering teams.
- Carry the design into delivery
- Mentored delivery teams and guided implementation of proposed cloud solutions. Identified recurring customer needs to help shape service offerings around adoption patterns and market demand.
2017 — 2019
Amazon Web Services
Senior Technical Account Manager
Enterprise advisory & operational reliability
I managed complex strategic enterprise accounts, advising senior leaders on architecture, reliability, risk management, and operational optimization.
- Represent the customer
- Advocated for customer needs within AWS and connected technical priorities with the support and expertise required to address them.
- Guide adoption and resilience
- Helped customers adopt new services and operational best practices while identifying opportunities to improve resilience.
2016 — 2017
J.D. Power
Cloud Solutions Lead · Implementation & Delivery
Engineering leadership & cloud migration
I led cloud engineers delivering AWS architecture, migration, implementation, and recovery initiatives.
- Support acquisition strategy
- Directed cloud strategy for key acquisitions, aligning architecture with cost, availability, scalability, and operational requirements.
- Standardize delivery
- Used shared engineering practices and infrastructure automation to support more consistent delivery and reliable operations.
2012 — 2016
ATOS
Solutions Manager & Solutions Architect
Enterprise cloud design & operations
I led cloud solution design, implementation, and operational support for enterprise customer environments.
- Guide cloud adoption
- Worked with build and operations teams on AWS adoption and established repeatable documentation and delivery practices.
- Plan the transition
- Partnered with J.D. Power stakeholders to define business processes, future-state architectures, and cloud transformation plans.
1998 — 2012
Earlier foundations
Systems architecture and infrastructure engineering roles across Vaultive, MTV, Comcast, Sungard, the University of Pennsylvania, and Chase Manhattan Bank.
That infrastructure background remains part of how I approach cloud platforms, operational requirements, and technical delivery.
THE JOURNEY
Experience built across every layer
Each chapter added a new perspective, from the systems underneath the work to the people and decisions that determine its impact.
FOUNDATIONS
Systems and infrastructure
SCALE
Enterprise technology
CLOUD
Platforms and architecture
LEAD
Teams and customers
SECURE
Mission environments
INNOVATE
AI and what comes next
CURRENTLY EXPLORING
What comes next
AI INFRASTRUCTUREAI ASSISTED COMPLIANCECLOUD SECURITYTECHNICAL LEADERSHIP